Understanding and Identifying Target Customers to Create the Right Relationship
Trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory say the business of trend analysis is no fortune-telling business.
“We live in uncertain times, but one thing about the future is certain: the business of trend analysis is all about the research of data, its correct interpretation, and to some extent, about intuition.”
View this short video on trend research methodology:
Address what you believe contributes to feelings of consumer uncertainty. Discuss how fashion marketers strategize to overcome the challenges posed by uncertainty.
Be certain to discuss:
How customers have changed using customer segmentation criteriademographically, geographically, psychographically, and lifestyle and behaviorally.
The role of market research and marketing research as a strategy for meeting the challenge posed by uncertainty.
=>Link of the video https://vimeo.com/44315298