Tata’s – Pricing Strategies

http://www.youtube.com/watch?v=u5SwenzKEno

Watch the “Tata-Pricing Strategies” video clip, then answer the following questions.

1.    What type of pricing is Tata using for the Nano?
2.    What should be the company’s pricing policy for Europe?
3.    Should the car meet the European safety standards?
4.    What are the drawbacks of charging such a low price?

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