Reading Summary Article 4 or 5
All of the HBR Articles focus on some element of strategy. Some, published long ago, are considered classics in understanding strategy. The goal of the summary is to pick up the key issues, to think about how it might apply in todays organizations, to translate it in the MarkStrat environment as well as Palmatiers Four Principles. You may not be able to answer all of the questions listed below for every article so you will explain why you cannot. For example, Marketing Myopia by Theodore Levitt may be difficult to apply to MarkStrat directly. The question to answer is Why?
You can treat the summary as responding to these 8 questions?
Be sure to include your name and the name of the article at the top of your responses.