Questions

Please write this as in answering 1 and 2 separately this is not an essay.
For background, we are writing about the pharma industry and our two companies are Pfizer and Novartis.

1.Identify the sequence of activities in your value chain.    Which activities are the most important?  Your organization structure should give you some guidance on this.  5 points

2.How do your key resources and capabilities support the most important activities?  Explain for each activity. Rank your activities from the strongest to the weakest.  Explain why some are stronger than others. 5 points

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