Company name : Schweppes ( https://www.youtube.com/watch?v=pTCt7hDkC4s) campaign link ( this time for Schweppes only
1-Task environment analysis, including those forces and organizations that the
company interact with and affect its performance (supplier relations, buyer
relations, competitors relations, Socio-economic actors, Economic actors,
Political/legal actors, Technological actors). You need to ask the following
What are the long term external forces/ actors that are developing now?
Which one affect the organization and which is the most important now and
in the future?
2- Identify the crisis occurred in the last 3 years that affected the reputation of the
organization and how did they handle it from a communication perspective, also the
issues the company raised how did that they worked on.