PEPSI

Paper instructions One sentence per slide. A lot of pictures. 20-30 slides. Using each touch point one slide. If you see the touch point doesnt exist dont use it. Look at metrics and financial information! It needs to be on Pepsi. It needs to be really great. Thanks so much for helping. Please reach out with questions. Please follow the framework below and analyze your assigned brand current strategy by media channel. Grading criteria will be as follow: – Originality of thought and approach 40% – Relevance to media planning strategy 20% – Clarity of exposition 20% – Use of course framework 20%

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