Marketing Myopia Write Up

The assignment is to write-up a response to the notion that the key points of marketing myopia are as relevant and likely MORE SO now than they were in 1960 when the article was published. Be specific (dig deep) and use your own thoughts and examples to make your points clear and supported. Make your linkage to hospitality clear. The page limit is 1 page, single spaced, 12 pt font. The article is attached.

What business are you in, who are your customers, what do they want?

How is it the same today?

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