marketing case study

Reading the case answer the 2 questions
i. Given that Colgate Canada plans to hike (increase) its marketing spend by $3 million for the toothpaste category, how would you spend it?
ii. What is the typical buying and decision process for a consumer buying toothpaste? How do the elements in the marketing mix influence the buying process so that Colgates product is ultimately the one that is purchased?

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