Executive Summary

Create an executive summary of your strategic planning proposal. Remember to consider the audience and purpose of this report when drafting your summary.
Rubric:
1. Purpose: Briefly explain the purpose of the proposal.

2. Current business environment : Describe the internal and external business environments of the company.
Outline the various analyses you conducted and briefly summarize their importance.
Describe the opportunity for growth you identified and how it will impact the companys revenue or market share.

3. Recommendations : Recommend actions, such as buy, build, and ally, that the company should take to utilize the identified opportunity and explain the reasons for your recommendations.

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