Corporate Companion (Norfolk Southern)
My Corporate Companion for this final is Norfolk Southern
Corporate Companion Final Report. Considering all of the feedback provided on your past submissions, assemble a final written report about your company, assuming the audience is your peers in this class. Download this template download to assist you in putting this information together. APA source citation is required. Your report will contain conclusions: Based on what you have learned, would you want to work in this industry? Why or why not? Based on what you have learned, would you want to work for this company? Why or why not?
Write your final report, which is a compilation of all of the research you’ve done to date as well as your analysis, in a word processor, checking for grammar and spelling errors. Proofread it, and ask someone you know to also proofread your work. This content should be presented in 10 to 12 pages of 1.5 line spacing which should be about 4,000 to 5,000 words. All sources should be cited in APA style. Here is a template download you can use for the final report.
Norfolk Southern Railroad
Introduction: Include the company name, stock symbol, year founded, most recent full-year revenue, headquarter location, and state of incorporation. Assume the reader is not familiar with the company.
Core Values: The company’s core values and ways, if any, and ways in which these values are demonstrated in their actions.
Philanthropy: The company’s participation in corporate social philanthropy and if this does or does not align with their values.
Corporate Social Responsibility: The company’s position (or lack thereof) regarding ethical treatment, fairness, social responsibility, and/or a commitment to diversity as relates to key stakeholders including employees, suppliers, and customers. Has this changed over time? What is driving this change?
Management: Name of the current CEO and the gender/minority composition of the senior management team, based on appearances. What does this tell you about the company?
Structure: An analysis of the company structure: is it organized by business units representing different product lines? different business functions? different customers?
Employees: How many people are employed here? Do they all work in the US? Do the US employees work at a single headquarter office? Are they distributed globally? What are some of the key roles/jobs performed by the employees at this company?
Reviews: Evaluate the employee reviews of this company from sources such as GlassDoor (Links to an external site.) and Indeed (Links to an external site.). Summarize the positives and negatives of working for this company, as indicated by the reviews.
Analysis: Has the company leadership and structure changed over time? What is driving this change? Based on the dates of the reviews, are the reviews getting better or worse? Why might this be happening? Do your findings change your perception of this company?
MARKETING: Overview: Provide a high-level overview of all of the company’s major product lines or business units/areas.
Select one key product line/service line. For this, describe:
Describe the specific products and/or services sold.
Explain and categorize the target market (consumer? business? location?) for this product line.
What is the demographic, behavioral, and psychographic profile of this market?
Explain the pricing and sales (promotion) strategies for these products/services and explain the operational locations (place) and how this relates to sourcing and product/service delivery (distribution). Please be sure to fully address all four elements of the marketing mix (Links to an external site.). https://www.investopedia.com/terms/f/four-ps.asp
Analysis: Have there been any major (large-scale) or minor changes in the companys product offerings in the past several years? What is driving these changes? What are the competitive pressures on this company and how can they address the competition?
Present the following figures, in spreadsheet format, for the most recent two years: revenue, expenses, and net profit. Use Excel calculations to calculate the percent change year over year for each figure.
Evaluate and explain the key changes in the companys most recent annual Income Statement over the past two years, focusing on changes in the Profit section.
Present the following figures, in spreadsheet format, for the most recent two years: total assets, total liabilities, and stockholder’s equity. Use Excel calculations to calculate the percent change year over year for each figure.
Evaluate and explain the key changes in the companys most recent annual Balance Sheet over the past two years, focusing on change in the Equity section.
Present the following figures, in spreadsheet format, for the most recent two years: total headcount and US headcount. Use Excel calculations to calculate the percent change year over year for each figure.
Evaluate and explain why these figures are changing based on company research and your understanding of the overall state of the firm. Were there internal or external forces driving this change?
I included all of this to give you an idea of what I have been writing about during my class.