1. What variables would you consider to determine if you should use a direct or indirect approach in a persuasive message?
2. What content would you consider incorporating to persuade potential customers to purchase solar panels for their home?
3. What the process of persuasion entails.
4. What other characteristics of writing can build or undermine credibility?
5. Why it is important to ensure that research is done well when using logical appeals?
6. Provide an example of a recommendation that you have accepted or been persuaded to accept that was based on a logical and/or emotional appeal. Why was the appeal effective? What led you to accept the recommendation?
7. How can goodwill help you build a persuasive customer claim?
8. Give an example of how you might use internal and external benefits to help persuade teams to perform better.
9. What makes analyzing the audience even more important when planning bad-news messages than when planning routine messages?
10. Provide an example of when a buffer may be unnecessary and even inappropriate.
11. When writing bad-news messages, which evaluation issues should you consider beyond those you might consider when writing routine messages?

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