BRAND MANAGEMENT essay
i WILL ATTACH A MORE DETAILED DOCUMENT BELOW IN THE ATTACHMENTS AREA
This essay is intended to display the students ability to apply theoretical and applied learning through research and analysis. Students will be able to choose from one of 3 topics.
Students are expected to submit an academic essay of 2,500 words. Students should choose 1 of the questions below.
The essay is expected to include a thorough analysis and evaluation of academic theory, academic opinion and real examples related to their chosen question which leads to a firm conclusion.
Students will need to access and read the core textbooks, academic journal articles and other relevant sources in order to answer their chosen question. At least 20 academic references are expected.
Choose ONE question from the options below:
1. Brand Heritage is vital to a brands survival. Discuss
2. The concept of Brand Loyalty is flawed and impossible to achieve. Discuss
3. Managing Brands Online inevitably leads to the dilution of brand image and identity. Discuss
4. Consumer Based Brand Equity and Financial Brand Valuation are two sides of the same coin. Discuss.