Brand management discussion

Discussion Thread

Consider one the following brands, and discuss a viable brand extension. Provide an example of how one of your favorite brands pivoted  and launched new products or services during the COVID-19 pandemic.    Review  page 42 of the  McKinsey report below  and  discuss how AI can aid marketers in identifying and developing  new products/services.

a. Netflix

b. Mercedes-Benz

c. Coca-Cola

d. Gucci

e. Starbucks

f. Chase Bank

Link to McKinsey Article https://www.mckinsey.com/~/media/mckinsey/industries/advanced%20electronics/our%20insights/how%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies/mgi-artificial-intelligence-discussion-paper.ashx

Please read chapter 12 I uploaded it to files. Thank you.

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