Any topic (writer’s choice)

I am asked to pick the interesting ideas/ stories discussed (why it is important in software field)  in the video of Don Norman, the required topics must be within the range of the beginning of the video and minute 56:00 ( when he said ” that is my talk “
this is the link :
https://www.youtube.com/watch?v=kgRjZYhDf5U

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